Born within Cooke Chile, Umi was created to connect the pristine waters of Patagonia with the refined art of Japanese cuisine.
The brand emerged from a simple vision — to bring exceptional sashimi grade salmon to new markets across Asia and beyond, building bridges between Chilean origin and global sushi culture.
Umi represents a next-generation approach to salmon: combining traceability, sustainability, and purity of flavor in every cut.
UMI is positioned as a premium brand with a selective distribution strategy.
In each market, we work with a single strategic partner to ensure focus,
long-term collaboration, and strong brand positioning.
Process & Quality Control
Every stage of production is carefully managed through meticulous handling
and rigorous quality control procedures to consistently deliver the standards
expected by premium sushi markets.
Brand Partnership
UMI is more than a product, it is a collaborative brand. We work closely
with our partners to co-develop each market through on-site visits,
market-specific adaptations, sales support, and joint promotional initiatives.
This hands-on approach allows UMI to evolve alongside our partners while
building a strong and consistent market presence.
Attributes
ASC
ASC Certification
Certified under the Aquaculture Stewardship Council (ASC) standard, reflecting our commitment to responsible aquaculture practices, environmental stewardship, and full traceability throughout the production process.
Sashimi-Grade Quality
Produced under carefully controlled processing, hygiene, and temperature management protocols to achieve the microbiological quality required for premium sashimi and sushi applications.
Throughout production, microbiological monitoring and strict quality control procedures are applied to verify that every batch meets the specifications established for sashimi-grade products, ensuring product integrity from processing to final packaging.
SalmoFan® min 24
Pigmentation developed to meet the visual expectations of premium sashimi and sushi presentation.
Each fillet is individually assessed during the grading process by trained personnel using the SalmoFan® color scale. This standardized evaluation ensures accurate color classification and delivers a consistent appearance across every shipment.
Enhanced Scale and Pin Bone Removal
Designed to deliver exceptionally clean fillets for professional sushi kitchens, where presentation and product integrity are essential.
Pin bones are removed manually by trained operators following a standardized procedure that ensures all 32 pin bones are extracted from every fillet. To further guarantee product quality, each fillet undergoes a second independent inspection, providing an additional level of verification before packaging.
Scale-Off Process
Our scale removal process is designed to preserve fillet integrity while achieving an exceptionally clean finish.
Scales are removed using a controlled water-pressure system rather than mechanical abrasion, minimizing handling and reducing the risk of meat gapping. To maintain consistent water pressure and optimal equipment performance, the system is thoroughly cleaned every two hours, preventing scale accumulation and ensuring reliable processing conditions throughout production.
Validated Umami
Validated maturation studies inspired by the Japanese Ikejime philosophy, conducted under controlled 0°C storage conditions to naturally enhance umami while preserving the freshness and texture of the fillet.
The maturation process is supported by ongoing sensory evaluation and quality monitoring to identify the optimal aging window, delivering a richer flavor profile while maintaining the characteristics expected for premium sashimi-grade salmon.
Products
Hon
C trim
D trim
E trim
Portions
Harasu
Loin
Terms and Conditions
Considerations:
All complaints will be evaluated, analyzed, and responded to.
This Whistleblower Channel has been designed to guarantee the confidentiality and security of alleged irregularities.
When you make a report, the system generates an automatic reporting code to individualize each report.
If you provide us with a contact email, this code will be sent to this email address.
The user undertakes to:
Provide complete and reliable information regarding the complaint.
To describe and describe real situations.
Maintain an appropriate and respectful language.
Not to engage in identity theft practices.
Do not publish content for which they do not have rights of use, copyright, industrial property, or other equivalent rights.
Not to publish content that directly or indirectly promotes arbitrary discrimination or hatred of individuals, groups, and communities.
Refrain from publishing content incorporating advertising, promotions, or offers paid services, or establish spam systems (unsolicited mail), chain mail, etc.
